Loading...

Top Travel Trends for 2023 - Safari Edition!

Header photo: A sunset boat cruise on the Zambezi River - © Wild Wonderful World

2023: the year travel exploded

If 2022 was the year that travel returned, 2023 will be the year that travel explodes! We are currently seeing 90-95% occupancies in Africa’s top safari lodges for 2023 over peak travel periods. This means that if you were thinking of ticking off a bucket list safari in 2023, chances are that you may have missed the boat…

But fear not! We are here to help. The “Pandemic Years” (yes, it’s now a term apparently) have highlighted the benefits of using travel advisors & planners, initially for guidance around travel restrictions but more and more for getting the biggest bang for your buck, as well as insider intel on the newest, undiscovered destinations. And maybe, just maybe, securing those last few available spaces in Africa’s top wildlife destinations!

Having been deprived of world exploration and new adventures, travellers are looking more and more for curated, bespoke, bucket-list itineraries. If anything, repeated lockdowns have shown us that travel really is food for the soul! An urgency to make up for lost time has meant that once-in-a-lifetime trips are top-priority for 2023 and beyond, something we at Wild Wonderful World specialise in! This new-found sense of exploration of wild & unknown destinations, combined with lurking fears of “what if they lock us down again”, means that seeking counsel from seasoned travel specialists is all the more important to ensure all goes according to plan.

gorilla trek in the jungle of Uganda
A gorilla trek in Uganda's Bwindi Impenetrable Forest - a bucket list item even for seasoned safari-goers! © Wild Wonderful World

Personalised travel itineraries allow you to maximise value for money as travel planners can present comprehensive accommodation comparisons & assist you in weighing off positives and negatives of each option. Working with someone you trust on your dream holiday is more than worth its weight in gold, as it means that you can be sure your destinations are carefully vetted, bonded, and insured, as well as being thoughtful in their health and safety protocols. Gaining expert advice as to where to save and where to splurge, how much time to spend at each location, optimising transfers and travel in between them and tailoring experiences to your needs, ensures that you will be able to maximise the ROI of your hard-earned dollar. After all, if your money is rapidly losing value - amidst rising inflation - sitting in your bank account, why not rather spend it on experiences that enrich your life forever?!

“Jobs fill your pocket, but adventures fill your soul.” – Jamie Lyn Beatty

On top of this, travelling with a responsible organisation means that an investment in yourself and your holiday reaches far beyond your personal experiences. At Wild Wonderful World, we donate 2% of the total trip booking value directly to wildlife in need. Choosing to travel with us means that your impact automatically extends beyond the day-to-day joy that your holiday brings you. The real value of your trip is therefore so much more than creating lifelong memories with your family and friends, experiencing and reconnecting with nature, or simply living your best life. It is about leaving a legacy and knowing that because you chose to join us, you are leaving our wilderness a better place than before you arrived.

2023 travel trends

So, are you still looking for your slice of adventure for 2023? We can help you find it! Let’s connect over a free discovery call, to explore how we can help you turn your travel dreams into reality. In the mean time, let's look at our top travel trends for 2023:

1. Last-minute or lost-minute?

The rapidly changing travel regulations that we’ve all gotten used to over the past two years have meant that travellers are reluctant to book & plan holidays far in advance. However, this tendency is quickly turning on itself, as there are very little availabilities remaining throughout the African safari industry for 2023, with peak seasons in 2024 quickly following suit. Our tip? Beat the crowds (& the prices) and choose to travel in the off- or shoulder-season, ideally to lesser known or brand-new hotspots. This is the best way to boost your chances of creating unique memories & once-in-a-lifetime experiences, in our opinion!  

Recommendations: South African safari destinations offer superb game viewing year round – check out Kwandwe Ecca Lodge, Londolozi Tree Camp and Mala Mala Camp for epic “off season” safaris.

two leopards lying in the long grass
Two leopards in the leopard Mecca of South Africa: the Sabi Sands! © Gareth Poole

2. More is more

After spending way too much time on our own, creating memories with friends and family has once again become number one priority! Exploring together on a trip-of-a-lifetime, sparked by a common interest in nature, adventure & wildlife offers the opportunity to both reignite friendships & family bonds, as well as re-connecting with one’s self. Not to mention the added benefit of cost-saving opportunities that group travel offers. One of our favourite options for groups are private safari residences or booking lodges out on an exclusive-use rate, offering incredible value for money for large families or groups of friends. They offer the best of both worlds, combining epic safari destinations and the expertise of locally guided experiences with the freedom of determining your own routine.

Our top pick are: Kwandwe Uplands Homestead - South Africa, Duba Explorers Camp in Okavango Delta - Botswana, Little Chem Chem in Tanzania, and Wilderness Little Kulala in Namibia! Contact us to book your stay at any of these amazing safari lodges.

a tented safari camp in the okavango delta
Duba Explorers Camp in the Okavango Delta - Botswana

3. Conscious is the new luxury: the Wild Wonderful World Difference

Giving back while you travel is one of the most empowering things you’ll ever do. Africa in many ways has not had the chance to bounce back from the severe impact of the global pandemic. Travelling to off-the-beaten-path destinations and engaging in immersive, life-changing experiences with responsible organisations is just one of the ways in which you can actually reduce, rather than increase your ecological footprint. Investing in your holiday with organisations like Wild Wonderful World, means investing in our wilderness and nature so that we can preserve it together for future generations.

Each and every safari that you book with Wild Wonderful World generates sustainable funding for our conservation: 20% of proceeds from our safari bookings are donated to the Wild Wonderful World Conservation Fund.  

This covers all administrative expenses and overheads of our conservation work, in addition to funding conservation projects across Africa. This is money coming out of our pockets, not yours! We guarantee that when booking a safari with Wild Wonderful World, you are not spending any more than the going rates for your chosen destination and lodges.  This contribution enables our conservation charity to operate a 100% donation model: 100% of donations received to our Conservation Fund goes directly into buying research equipment, veterinary supplies, and response on the ground. This unique and sustainable funding model reassures our donors that their funds actually reach the conservation projects that are making a real difference on the front lines.  

Our team is also heavily involved in our conservation work, volunteering their time to contribute to and find new exciting conservation projects that make a real difference on the ground. Visit our conservation page to learn more about the difference we and our travelers have made in wildlife conservation! We only work with responsible travel partners when planning your safari. Our travel advisors are always ready to assist you with sustainability information about your chosen lodges and destinations, helping you to navigate the often confusing and treacherous waters of green-washing and false advertising of “eco” lodges.

The Wild Wonderful World difference: creating a sustainable and closed loop funding system. Credit Wild Wonderful World.

Connect with us

If you are looking to travel to Africa in 2023 (or beyond!), pop us an email or book a free discovery call, to explore how we can help you turn your travel dreams into reality!

Text by

Evelyn Poole & Michelle Pengilly

Tap an image to view full screen
No items found.

Looking for more?

Visit the blog

safari Inspiration

Experience the magic of Africa in world-class safari lodges, in search of the Big Five, the Great Migration, or elusive Gorillas in top safari destinations in Africa. The below safaris are examples of past safari holidays we have designed for our travellers. We custom design all our luxury safari tours, based on our expert knowledge of Africa's wilderness and tailor-made to your wildest dreams (pun intended). When you're ready start your journey, let's go!
Explore by destination
Scroll for more

Classic South Africa

South Africa
Experience incredible wildlife diversity from the Eastern Cape, to the lowveld of Kruger Park, combined with Cape Town's fine wining & dining.
13 days from $17,140

Wetlands and Waterfalls

Botswana and Zimbabwe
Journey to the heart of the Okavango Delta, a remote paradise where the wildlife is plenty and sunsets glisten.
8 nights from $34,380

Wilds of Zambia

Zambia
Zambia, one of Africa's last untouched gems. A tuly magical place of mighty rivers, winter thorn forests and wild experiences.
12 nights from $10,950

Bucket List East Africa

Tanzania and Rwanda
The ultimate East Africa safari, combing the Great Migration, Gorillas and The Big Five, all experienced in the lap of luxury.
12 nights from $37,460

Spectacular Kenya

Kenya
Big skies, grasslands to the horizon, one million wildebeest. A classic tented safari experience, timeless and magical.
10 days from $22,040

The Red Dunes of Namibia

Namibia
Ancient desert dunes and endless horizons, travel to the remote reaches of Namibia in search of desert adapted wildlife, vast landscapes and rich culture of the Himba people.
9 nights from $16,050

Primate Paradise in Uganda

Uganda
Travel to the pearl of Africa and set your eyes on mans closest living relatives, the Great Apes as well as pre-historic looking Shoebill Storks.
10 nights from $11,760

Touch of Congo magic

Republic of Congo
Lay your eyes on the last few magnificent western lowland Gorillas left in the wild and go in search of forest elephants and tree pangolins. A seriously adventurous safari off the beaten track.
Price on request

Black Leopard Safari

5-10 March, 2025 | Kenya
A privately guided, group journey into the heart of "Black Leopard Country", a true safari adventure to one of Africa's last remaining authentic wild spaces.
5 nights from $7,150

Pumas of Patagonia

17-25 Oct 2025 | Chile
A small group journey taking you through the breathtaking surroundings and endless landscapes of Patagonia, watching and photographing pumas.
8 nights from $10,990

Jaguars in the Pantanal

6-16 Oct 2025 | Brazil
Explore the jungle waterways of the Pantanal, in search of the weird and wonderful creatures living in the Amazonian rainforest... a photographic spectacle!
9 nights from $10,495

Design your own safari

Custom safari itinerary
We custom design all our safaris to match our travellers needs & wants. Contact us to explore your options today!
From $1500 per person, per night